The Yinfinite Message

You’re doing the work. You show up, share your offers, and speak about what you do. But something isn’t landing. People are listening, but not connecting.

That’s not a marketing problem. It’s a brand clarity problem.

Your brand isn’t just your logo or colours. It’s how your words make people feel. When your message doesn’t reflect your values, you end up explaining yourself to the wrong people or staying quiet around the right ones.

Diana Alghoul

I’m Diana Alghoul. I’ve worked in journalism, PR, and marketing for more than a decade. Now, I support solopreneurs and small teams in bringing clarity to their brands and messaging.

I combine practical messaging frameworks with subconscious tools. It’s the same method that helped me land multiple BBC features for my last employer, a major UK charity, with no ad spend and an outreach list that I built from scratch. The messaging and storytelling lines did the work.

What I Do

I help you make your brand easier to understand and harder to forget.

Messaging and Brand Clarity
We define your tone, your message, and how you want to be seen. The result is a clearer voice and a sharper offer.

Copywriting
I write websites, sales pages, and launch copy. The words are simple, precise, and tailored to how your audience thinks.

Brand Coaching
We build habits around how you show up—so you stay consistent even when things change. Your message stays intact.

Why It Works
When your message reflects who you are, people stop asking what you do. They already know—and they want in.

Let’s get started.